Business + Marketing

The Best Apps and Tools to Bump Up Your Brand Awareness

October 28, 2019

By Mantas Kubilinskas

All Photos © Mantas Kubilinskas

One of my favorite tools for boosting my visibility is Bulk Pinner, because I can pin whole weddings or engagements quickly.

As we all know, photography is just a small part of what we do as creatives; the rest of our time is dedicated to the business part of the equation. If you’re anything like me, though, it is more appealing to spend more time photographing and less time marketing the work. That’s where using tools that help automate your image postings across social media factors in.

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Being a photographer for the past six years has run the gamut for me in feelings and experiences—it’s exciting, it’s social (especially in my genre, wedding photography), it’s super creative, and it’s also really hard work. One of the most important parts of my craft is brand exposure, and while probably 99 percent of my colleagues use Instagram, Google, Yelp, Facebook, WeddingWire and The Knot to get jobs, not a lot of people seem to go beyond that. But I’ve found some more effective marketing platforms, apps and techniques that can help drive more traffic to your site and social media accounts, boost your SEO and help you find more clients, as well as the right clients. 

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First off, it’s important that you speed up your social media posting times, so I suggest scheduling all of your posts in one day for the whole month by using one of these marketing platforms: Later, Buffer or Hootsuite. Each one allows you to schedule your Facebook, Twitter, Instagram, LinkedIn and Pinterest posts at one time. They’re very similar but at the same time very different. For example, Later allows you to save your hashtags while Buffer allows you to post on LinkedIn. You can try them out for free for 30 days and then decide which one will work best for you.

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Another app that helps you be more visible is IFTTT. This lifesaver app works not just with your electronic devices but your social media accounts as well. With IFTTT, you can share your content further to other photo sharing sites such as 500px, Flickr, Tumblr and many more. You will be surprised how much visibility and traffic comes from these hidden gems. 

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One of my favorite websites that helps me boost visibility for my business is Bulk Pinner. This amazing app allows you to pin whole wedding or engagement session galleries in less than five minutes. Try it and you will see how fast it works and how your visibility will skyrocket. One quick tip: Do not post ten weddings at the same time. Take your time and post at least one or two weddings per week.

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In order to keep my online presence relevant I make sure to regularly update my wedding and engagement posts on all the photo submission sites.

Last but not least, make sure that your blog is updated every week. Google loves it and other photo submission and publication platforms like Two Bright Lights, Fearless Photographers and MyWed do, too. On Two Bright Lights, you can share your wedding images to many different wedding blogs, which boosts your visibility and gives you better rank for your website, that in turn helps to be more visible on search engines. One of my highest paid jobs came from a client from MyWed. I post single images, wedding stories and engagement sessions there as well, and the best part is it’s free (but, of course, you can pay to publish more content faster). It’s a very big wedding photography community with 60,000 users across the globe. On Fearless Photographers, you can add links to your blog to boost your visibility and rank for your website. 

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There are probably more photographers using Google My Business; it’s another great tool to boost your visibility. Just make sure that you post images there at least once per week. The company also recently introduced Posts, where you can post your wedding blog. They love featuring the most recent stories and if you post on Posts at least once per week, you will be rewarded. 

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Probably the hardest part of all of this is the organization aspect. My biggest piece of advice is, just add it to your calendar or to-do list and always remember to not only post on your main social media accounts. Use some of the websites I mentioned here as well. Post your work everywhere. You never know where your clients might come from. If you want to be popular, you need to be visible. If you’re visible everywhere, you will get more traffic to your website and, in turn, more clients. 

Mantas Kubilinskas, a Washington, D.C.-based wedding photographer, is also a Rf 30 Rising Star honoree from 2017. He came to the United States from Joniškis, a small town in Lithuania. Today, he is an award-winning image-maker who combines a documentary style with a love for posed frames and customized presets that he says lend a “natural look, with some spicy on it.”