Business + Marketing

10 Must-Try Boudoir Marketing Methods

November 14, 2023

By Tanya Smith

© Tanya Smith

Marketing for boudoir photography has its own unique set of challenges. Tanya Smith's tried-and-true methods bring results when you commit to doing them consistently.

Boudoir photographers face unique issues when it comes to attracting consistent clients. However, with targeted and consistent strategies, maintaining a fully booked calendar is achievable. In this article, we’ll provide 10 must-try boudoir marketing methods to keep you booked.

Unique Marketing Obstacles in Boudoir Photography 

In boudoir photography, clients are often hesitant to share their photos. While not ideal, it’s a common issue that can be strategically managed. For example, consider incorporating anonymous and detail shots into your photo sessions to increase the likelihood of obtaining shareable images. 

Navigating the Social Media Landscape 

Adherence to social media guidelines is crucial. Posting explicit content, even with client consent, can result in your account getting shut down. Stick to the rules set by social media platforms. 

Locating Potential Clients 

The challenges in boudoir photography are unique, but the core question remains: how do we secure a consistent stream of clients? To answer this, let’s delve into 10 tried-and-true methods for attracting and booking boudoir clients. 

© Tanya Smith

Your Roadmap to More Inquiries: 10 Strategies that Work 

1. Nuances of Crafting Content 

Many businesses underestimate the power of well-crafted content. One of the most effective ways to market any enterprise is through the distribution of free content. This could be across various platforms—social media, your website, email newsletters, and so on. 

A common mistake among photographers is either not considering the target audience when posting or creating content that appeals more to their peers rather than potential clients. Before hitting that ‘post’ button, it’s crucial to have a clear understanding of who your ideal client is so that your content speaks directly to them. 

2. Hidden Gem of Private Facebook Groups 

Not having a private Facebook group for past and potential clients is a missed opportunity for deeper engagement. Such groups are particularly beneficial for boudoir photographers because women are more likely to share their experiences and photos in a private setting. 

Encourage your satisfied clients to bring their friends into the group—chances are, they’re your ideal clients too. And again, always be mindful of the content you share here; it should always be what your perfect client would want to see. 

© Tanya Smith

3. Personal Connection Through Voice Memos 

Replying to private messages with voice recordings adds a personal touch and can be more impactful than text. It’s a simple yet effective way to build trust. 

4. Gift Vouchers and Monetary Gift Certificates 

Instead of offering free sessions to build your portfolio, consider issuing vouchers with a specific dollar value. This not only adds value to your services but also provides you with promotional material. 

5. Untapped Potential of Expos and Trade Shows 

Investing in a booth at events that align with your target market can introduce you to a new audience and convert them into followers. Your goal should be to collect email addresses for future nurturing and promoting. 

[Read: The Boudoir Photography Empowerment Movement]

6. Art and Science of Limited-Time Promotions 

Timed special offers can be an effective strategy for boosting revenue and attracting new clients. I use a specific formula for running these promotions, and when executed correctly, can be incredibly profitable. 

7. Power of Social Proof Through Testimonials 

Client testimonials are invaluable in building credibility, especially in the boudoir photography industry. Social proof in the form of reviews and testimonials can significantly bolster your credibility. 

8. Emotional Impact of Before and After Photos 

Before-and-after images serve as compelling social proof and can help build another layer of trust with potential clients. They make the transformation relatable. 

© Tanya Smith

9. Lead-Generating Machine of Automated Email Marketing 

Offer a valuable freebie, like a “Selfie Guide, or Lingerie Guide” in exchange for email addresses, and use this list to send regular, engaging emails with the aim of building a relationship founded on trust and likability.  
Automating this process using email platforms like Flodesk or Mailchimp can have your marketing run on autopilot.  Check out “Fully Booked: Simplified Email Marketing” for step-by-stop how to sent this up  

10. Lost Art of Following Up 

A common mistake undermining your marketing efforts is the failure to follow up on inquiries. If you haven’t heard back, don’t hesitate to reach out again.  

Multiple attempts to reconnect after an initial inquiry can often result in a booking.  
This one is easy to implement in your client management software- just add more follow up emails.  You are not bothering them, you are simply reminding them of something they expressed interest in to see if that interest still exists. 


Now you have 10 ways for you to find your perfect client – and if you commit to doing them consistently, you will have a business that has a steady stream of inquiries that turn into bookings for your business. 

Tanya Smith is a Hamilton Toronto, Canada-based photographer and educator, specializing in boudoir. She has run her own business since 2011 and has been an educator for boudoir photographers since 2017. Learn about her photography business and her educational platform Profitable Portraits