Pose and smile? Ditch that.

Look here and say cheese? Yesteryear tactic.

Instead, Clara Tan’s outgoing personality is what gives her an edge above the rest by making her clients feel comfortable in front of the camera. In fact, most of her clients are now her friends!

The Perfect Statement, helmed by Tan, is a young and upcoming wedding photography brand with a strong focus on capturing the rawest and most genuine of emotions. “There is no hard selling on my side, as my clients come to me because they trust in my work,” says Tan, who has amassed a loyal following over the past two years with her sincere disposition.

Her genuineness in getting to know her clients on a personal level definitely shows through in her work as she strives to bring out the best qualities of each couple. Tan’s photography style also showcases use of unique framing and lighting, displaying a keen eye for detail and making the best of circumstances.

Check out the official announcement of this year’s 30 Rising Stars of Wedding Photography, along with the editors’ observations on the list of 2020.