Earlier this morning, SmugMug announced two additions to their expanding family of brands: This Week in Photo (TWiP) photography podcast network, and its founder—professional photographer, and industry influencer Frederick Van Johnson, who joins SmugMug to lead content and new media while continuing to grow and evolve TWiP. Founded in 2008 by Johnson, the TwiP network includes podcasts, blogs, weekly photo critiques, interviews, courses, tech reviews, and more.

“It’s an ideal match,” says SmugMug + Flickr VP of Marketing Scott Kinzie. “Our purpose at SmugMug is building a better world through the power of photography, and This Week in Photo has been inspiring, educating, and connecting photographers for more than a decade. Naturally, we’re massive fans of Frederick’s work.”

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Adds Johnson: “Frankly, it’s time for TWiP to evolve. I’ve built a wonderful podcast and community of photographers, but I believe TWiP can reach many more photographers, produce more amazing content, and expand the dialogue around photography and its impact on our world. I just had to find the right team to work with, and SmugMug is the obvious choice because of its unprecedented brand recognition and reach into the photography industry.”

From the SmugMug acquisition of Flickr in 2018 to its award-winning series SmugMug Films, the brand shows no signs of slowing down anytime soon. “We’re always looking for opportunities to support these cornerstones of the photographic community, so when we realized Frederick shared our vision for the future of photography, it became clear that this relationship was great not only for photographers but also for the art of photography itself,” explains Kinzie.

Johnson adds that, “A decade ago, it was all about gear and the latest tech for photographers. They also wanted to know how to build a portfolio or gallery with the tools of the time. People still love their gear, but today we’re increasingly seeing folks get into business, trying to make a go of it as a pro photographer. The commitment to empowering photographers is what I’ve long admired about SmugMug since signing up about 18 years ago. I’m stoked to join them in their mission of getting more photographers informed, inspired, and entertained—it’s the opportunity of a lifetime and I can’t wait to see what this powerful trifecta of SmugMug, Flickr and TwiP can do—it’s photography to the third power.”