James Frost

Capturing spontaneous, raw and real moments is what James Frost is all about. His passion for authenticity is perhaps only perpetuated by his occasional use of film—shooting with a Hasselblad 503CX camera filled with Kodak Portra or Fujifilm Pro film for some portraits—though most of his clients prefer to stick to digital. He takes a photojournalistic approach with a fine-art eye on pleasing light, leading lines and careful composition. Editing lightly in Lightroom 5 and with his own VSCO preset, Frost says he tries to keep his photos “as true as possible.”