Industry News
The headlines have been screaming for the death of the DSLR since the launch of the mirrorless camera. But, after an article earlier this week speculating that Nikon is done with the DSLR, the camera company released a statement saying that it will continue the production of its DSLRs.
On July 12, Nikon USA released the following statement:
“There was a media article regarding Nikon’s withdrawal of SLR development. This media article is only speculation and Nikon has made no announcement in this regard. Nikon is continuing the production, sales and service of digital SLR. Nikon appreciate your continuous support.”
The statement was in response to an article in Nikkei Asia suggesting that Nikon would not be developing more DSLRs, instead focusing on the mirrorless market. While Nikon says that is has not made any announcements about discontinuing the development of DSLRs, the company also doesn’t explicitly state that it is still developing DSLRs. The list of “production, sales and service” is noticeably lacking the development of new DSLRs.
[Read: Nostalgic Nikon: The Z fc Lab Review]
The company’s most recent DSLRs, the D6 and D780, were announced in 2020, with several mirrorless bodies announced since, including the Z5, Z6 II, Z7 II, Z9 and Zfc. That pattern already suggests that mirrorless is Nikon’s current focus. Nikon’s latest lens announcements have also focused on the Z mount system.
Nikon’s mirrorless bodies have features like in-body stabilization and eye AF that Nikon DSLRs don’t offer. As the list of features grows for models like the Z9, fewer features stand-out on Nikon DSLRs. Chief among them is the longer battery life of a DSLR as well as the optical viewfinder, which doesn’t offer features like exposure preview but also doesn’t lag or blackout.
While mirrorless now offers the latest technology, DSLRs tend to be more affordable. Nikon’s entry-level DSLR the D3500 cost $650 with a kit lens while the Nikon Z30 is $709 body-only. Used DSLR lenses are also now easy to find.